Email marketing is a digital marketing strategy that involves sending emails to a list of subscribers to promote products, services, or brands. It’s used to communicate directly with customers and prospects, build relationships, and drive engagement. Here are some key aspects of email marketing:

1. Newsletters: Regular updates sent to subscribers, featuring company news, product information, and industry insights.

2. Promotional Emails: Targeted emails that promote specific products or offers, often including discounts or special deals.

3. Transactional Emails: Automated messages triggered by customer actions, such as order confirmations, shipping notifications, and receipts.

4. Personalization: Tailoring content based on user behavior, preferences, and demographics to increase engagement and conversions.

5. Segmentation: Dividing an email list into smaller groups based on specific criteria (like purchase history or interests) to send more relevant content.

6. Analytics: Tracking metrics such as open rates, click-through rates, and conversions to evaluate the effectiveness of email campaigns and make improvements.

Email marketing can be a cost-effective way to reach customers, nurture leads, and build brand loyalty when done strategically.