Google Ads is an online advertising platform developed by Google, allowing businesses to create ads that appear on Google’s search results pages and across its vast network of partner websites. Advertisers can target specific keywords and demographics, setting budgets and bids to manage their ad spending.

There are several types of ads within Google Ads, including:

1. Search Ads: Text-based ads that appear on Google search results when users search for specific keywords.
2. Display Ads: Visual banner ads that appear on websites in the Google Display Network.
3. Video Ads: Ads that appear on YouTube and other video sites.
4. Shopping Ads: Product listings that show up in Google search results, typically for e-commerce businesses.

Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay each time someone clicks on their ad. It’s a powerful tool for driving traffic, generating leads, and increasing brand visibility.